This year the Kenya Flower Council once again mounted a Kenyan Pavilion during the International Flower Trade Fair (IFTF) held in Expo Harlemmermeer in Vijfhuizen, The Netherlands. Kenya showcased her strengths as the leading country in the production and export of quality flowers to the EU at the Kenya pavilion (C3.20). This is in the spirit to brand the Kenyan flower and also sell Kenya as a country.
The 64 metre squared booth was sponsored by the USAID through the KAVES (Kenya Agricultural Value Chain Enterprises) program, Horticulture Crop Directorate, Kenya Flower Council, Zena Roses, Red Lands Roses, Harvest Ltd and Kariki
The growers showcased the best of Kenya by displaying their top quality flowers attracting hundreds of visitors to the pavilion. The expo organized by HPP Exhibitions, is one of the biggest international flower shows bringing together major international players in the flower industry from across the globe.
According to the Kenya Flower Council Chief Executive Mrs. Jane Ngige, the event was remarkable and very productive for the Kenyan companies who held meetings after meetings with different clients establishing many new partnerships.
“We urge all the Kenyan growers to come together and sell the Kenya Flower brand by exhibiting at the Kenya pavilion. We have talked to the show organizer to look at the possibilities of having all the Kenyan companies in one area in the exhibition hall to enable us brand and sell our country as many others do. This will be a dream come true for the flower industry and Kenya at large,” she added.
Kenya’s Ambassador to the Netherlands Her Excellency Rose Makena Muchiri also visited the show in support of the Kenya’s floriculture industry. She was impressed by the elegant displays of high quality flowers by the Kenyan Companies. She visited all the Kenyan Companies at the pavilion and also those who displayed their flowers at the individual stands.
In a press release, HPP Exhibition has said the show was a success and received thousands of visitors who interacted with the 276 exhibitors. Almost 25,000 national and international visitors were counted at the fair. However, the number of visitors went down with about 7.5 % especially from visitors from Spain, Germany and France. This is probably because of the fair dates being so close to All Saints ‘Day and All Souls’ day. Consequently the management of IFTF and Royal FloraHolland Trade Fair has both agreed that the dates for next year will be moved forward with a week to start from Wednesday November 8 to Friday 10, 2017.
The Kenya Flower Council is encouraging Kenyan growers to exhibit at the pavilion come 2016 as we strive to remain competitive in the global market.