KFC Profile

Kenya Flower Council (KFC) is a voluntary association of independent growers and exporters of cut-flowers and ornamentals, formed in 1996, with the aim of fostering responsible and safe production of cut flowers in Kenya with due consideration of workers welfare and protection of the environment. 

Against this background the KFC has become a common platform for industry representation, promotion and compliance to pertinent local and international standards, deemed necessary to secure markets.

KFC administers compliance through an internationally accredited KFC Certification Scheme on good agricultural practice, sustainability, social accountability, hygiene health and safety, capacity building, environmental protection and conservation, adherence to which is the backbone of all KFC activities. 

The KFC Certification Scheme  and Quality Management Systems is accredited by the South African National Accreditation Systems (SANAS), as a Certification Body (C49), in accordance with ISO/IEC 17065. 

In order to remain relevant, the Certification Scheme which is a living document stays abreast with industry dynamics. Benchmarking the KFC Certification Scheme to other codes such as GlobalGap, Fair Flowers Fair Plants (FFP), Tescos Nurture, KS- 1758 in addition to 23 different Kenya Government statutes, provides an opportunity to conduct “Combi” audits as a measure of effective and efficient service to members.

It also embraces the principles of the International Labour Organization (ILO) Convention, International Code of Conduct (ICC), Ethical Trade Initiatives (ETI) and the Horticulture Ethical Business Initiatives. 

As of February 2016, KFC had a producer membership of 94 flower farms situated throughout the country. The current KFC membership represents about 70% of the flowers exported from Kenya. Associate membership stands at 65 members representing major Cut Flower Auctions and distributors in UK, Holland, Switzerland, Germany and Kenya. Associate members are involved in the flower sector through flower imports, provision of farm inputs and other affiliated services.

KFC is a member of:

  1. Global Gap
  2. Floriculture Sustainability Initiative (FSI)
  3. Union Fleurs
  5. Kenya Horticultural Council (KHC)
  6. Horticulture Council of Africa (HCA)
  7. Kenya Private Sector Alliance (KEPSA) 
  8. Kenya Association of Manufacturers (KAM)
  9. Federation of Kenya Employers (FKE)
  10. National Taskforce on Horticulture.

“To be the lead organization in the provision of representational, self-regulation and promotion services for the floriculture industry in Kenya.”

“Active participation in the formulation and implementation of policies governing sustainable development of the floriculture sector”.

“To promote economic, social and political interests of the floriculture industry through active participation in the determination and implementation of policies governing sustainable development of the sector”.

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KFC Press Statement : Valentine’s Day and outlook 2016

February 11, 2016February 11, 2016

Nairobi February 10, 2016. It’s yet another year of doing business and for the flower industry this is our supreme season, the Valentine’s Day. This is the time when most exporters make about 30% of their annual sales. Kenya is leading in the export of flowers globally. It is believed that for every 10 stems sold in Europe three stems are from Kenya. Indeed, the flower industry has made significant strides in enhancing sustainable markets.ngige Kenya continues to diversify to other markets outside Europe. The diversification of marketing models from Auctions to direct market has grown extensively targeting over 60 destinations. New markets like Japan, US, Asia are growing fast. The industry is looking to the entry of Delta airlines to Kenya which will offer a direct freight to the US. On the other hand, the Russian market demand and returns have declined due to the crisis being experienced in Russian Federation affecting the markets globally. This year the Valentine’s Day is special as Kenya Flower Council is celebrating 20 years since inception. The celebration gives us a unique opportunity to appreciate the Association, its esteemed members, partners, friends and the numerous milestones achieved over the past 20 years. Over the two decades, KFC has grown in stature providing exemplary services in industry representation, promotions and market access pegged onto an internationally accredited quality assurance scheme. To mark this important milestone, KFC will amplify on our activities especially during Valentine’s Day, Mother’s Day, Secretary’s Day, IFTEX show amongst others throughout 2016. Moreover, the revitalization of the Kenya Horticultural Council (KHC) could not have come a better time than now augmenting the horticulture sector cohesion. This will be a vehicle to strengthen the horticulture industry voice and enhanced market access. The Kenyan flower has gained reputation as a high quality product. Growers are endowed with knowledge and experience in growing as well as expertise of marketing. We are happy to inform you that growers continue to proactively strive for responsible and safe production of cut flowers in, while protecting the natural environment and promoting the welfare of all farm staff. I am glad to note that the number of dynamic small scale holders in Kenya has grown immensely in the past few years majoring in varieties of summer flowers which are labor intensive. Looking at the industry performance; after a period of rapid growth between 2000 and 2010, when the flower exports rose from 40 to 120,000 tonnes, equivalent to an annualized growth of almost 12%, exports fell back to a growth of less than 2% in the following years. It is only in 2014 that we began to see momentum returning. Official statistics indicate that the flower industry earned the Country Kshs 54.6 billion in 2014; with exports volumes totaling 136, 601 metric tonnes. We are still waiting for the 2015 statistics to be released. Though there are no statistics, the domestic flower business is doing extremely well as the campaign to promote a local culture for flowers continues to be amplified leading to a rise in local consumption of flowers. More flower shops have opened up in different parts of the country and most particularly in Nairobi. This remarkable move has created more employment, beautified and branded Nairobi as the capital of a flower growing country, and more so a landmark for the industry at large. We are happy to recognize the County Government of Nairobi for all their efforts to promote the local florists especially during the Valentine’s Days celebrations. More and more flowers are going into local markets through Flower vendors, retailers and supermarkets chains. Currently, the County Government of Nairobi permits only the Members of Flower Vendors Association to sell from the streets of Nairobi. The Kenya Flower Council will endeavor to work with other county governments to enhance and intensify the campaign in other major towns. To expand on this, the Kenya Flower Council is urging all the employers in Kenya to embrace Secretary’s Day, officially launched last year in the month of April. This is by way of appreciating their secretaries and personal assistants a step that can play a great deal in improving their morale. Moreover, all the good treads has not been achieved without challenges for example accumulation and delay in paying VAT refunds and fluctuation of foreign currencies. The climate change with the rains being experienced more frequently has led to low production and also more attention to pests and diseases. The entry of County Governments has been exemplified by multiplicity and duplication of taxies and levies, making it more expensive to do business and even discouraging to new investors. The KFC continues to relentlessly engage with governments at both County and State level to pursue ways and means of easing the burden of doing business for a hard working fraternity of breeders, propagators, growers, consolidators along with their partners in products and service providers. Going forward 2016 will be a tough year for the industry as we embrace the changes that came with devolution, the up-coming general elections and unpredictable weather. We look forward to an improved business environment for the floriculture industry in Kenya which translates into industry growth, especially expanded current and emerging markets. END

ChemChina to acquire Syngenta

February 4, 2016February 4, 2016

The China National Chemical Corporation (ChemChina) has offered to acquire Syngenta by the end of the year. According to Syngenta this development is subject to shareholder acceptance and regulatory approvals.

ChemChina has offered to give US$ 465 per ordinary share plus a special dividend of CHF 5 to be paid conditional upon and prior to closing. The offer is equivalent to a Swiss franc value of CHF 480 per share1. Syngenta shareholders will in addition receive the proposed ordinary dividend of CHF 11 in May 2016. It is planned to make a facility available for the conversion of US dollar sales proceeds into Swiss francs on closing.

The Board of Directors of Syngenta has considered that the proposed transaction respects the interests of all stakeholders and has unanimously recommended the offer to shareholders. The transaction will enable Syngenta to continue to be the leading provider of technology for growers across seeds, traits and crop protection products. Syngenta will retain its name, its management, its broad portfolio and geographic presence. Syngenta will also remain headquartered in Switzerland. This combination is expected to create and still be business as usual for thier customers, business partners, employees, shareholders and the communities they serve.

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. They operate in over 90 countries including Kenya. Syngenta East Africa Ltd is an Associate Member of Kenya Flower Council have been serving the flower industry.

ChemChina, which is headquartered in Beijing, China, possesses production, R&D and marketing systems in 150 countries and regions. It is the largest chemical corporation in China, and occupies the 265th position among the Fortune 500. The company’s main businesses include materials science, life science, high-end manufacturing and basic chemicals, among others. Previously, ChemChina has successfully acquired 9 leading industrial companies in France, United Kingdom, Israel, Italy and Germany, amongst others

KFC Chairman re –elected at the FSI Board

February 3, 2016February 3, 2016

The Kenya Flower Council Chairman Mr. Richard Fox has been re-elected for another term as the Trade representative at the Floriculture Sustainability Initiative (FSI) Board. This was announced at the FSI General Assembly held on January 28, 2016 at Essen, Germany. Mr. Fox is also the Vice-President and Chairman of World Trade Committee of the Union Fleur where KFC is a Member. On the other hand, Lara Ladipo of Partner Africa was also elected as the representative of the Civil Society Organizations. FSI is an initiative desired, created and maintained by the floriculture sector and its stakeholders with an aim of ensuring 90% of the internationally traded flowers and plants by FSI members will be sustainably produced by 2020. FSI aims to reduce the fragmentation of the multitude of projects and standards aligning investments and actions of the private and public sector by managing and prioritizing the sustainability risks on sector level. The initiative was officially launched in January 2013. FSI has developed a portal with the ITC StandardsMap which allows an online overview and comparison of standards. The FSI basket of standards identifies the main standards used for good sustainability practices in the floriculture sector. To ensure a neutral and objective comparison, those standards are benchmarked against the Global Social Compliance Program (GSCP) social-economic and environmental requirements. KFC’s Flowers and Ornamentals Sustainability Standard; Version December 2015 has been benchmarked with GSCP. During the meeting, FSI welcomed the efforts of Standards to carry out the benchmarking and based on the positive results the ‘2015 FSI basket of responsible sources’ was presented to the members. With the Standards that are in the Basket, FSI members will measure the volumes originating from responsible sources. The FSI members and sector outcomes, presented in percentages for both flowers and plants, will be presented during the Kenyan IFTEX Flower Show in June 2016. In the last two years FSI members pro-actively worked together to prioritize and focus on current and future sustainability issues in the floriculture supply chain through different projects. In Kenya, we have the building capacity for smallholder farmers to access international markets project ran by KFC. A baseline survey to gain knowledge of smallholders’ production systems in Kenya and their challenges to grow flowers for export was conducted last year and based on the findings; KFC conducted trainings and organized meetings with international buyers to provide insights to the smallholders on the mechanisms of global trade and to increase their links to the international market. Already, the KFC QMS and Smallholder code of practice have been reviewed and updated to achieve group certification for the small holders. A new round of projects will commence in 2016 with a focus to improve practices on Workers Conditions, Agrochemical use, Climate and Smallholders.


October 9, 2015October 9, 2015

In efforts to reduce the cost of doing business in the country and enhance service delivery, the National Treasury held a conference in Naivasha. The conference was held under the aegis of the Intergovernmental Budget and Economic Council (IBEC). Kenya Flower Council attended the seminar and participated in the drafting of the final report.

The agenda of the conference was the development of a national policy to aid counties enhance the collection of own revenue and to cut on dependency on national allocation through maximization in and alignment of the seven pillars, to avoid revenue wastage at collection and to expand the tax base. The pillars are:

• Single Business permit/Multiplicity of Taxes • Other taxes, fees and Charges Collected by Counties • Property Taxation • Drafting National and County Policy and Legislation • Citizen Engagement and Public Participation • ICT Applications for Revenue Collection • Revenue Administration and HR Systems

Summary of the recommendations to thematic Pillars

Taxes & Levies As already provided for in the Public Finance Management Act (PFMA) that the National Treasury should be responsible for the review and analysis of county tax proposals. The PFMA read together with articles 209 and 210 of the Constitution provides that the Cabinet Secretary for Finance should review and be consulted on county tax proposals. However, it is not yet clear what happens if he rejects the proposal as it may prejudice the economic unity of Kenya.

The suggested framework legislation should provide a legal instrument which regulates the county tax assignment process in a transparent manner where neither a county nor the National Treasury can delay the county tax introduction.

Legal review of all enabling or principal legislation for the imposition of cess, business license fees etc should commence with the view to aligning them with the current requirements of the Constitution and the PFMA. To advance this process at an accelerated pace would require increasing resources of the Law Reform Commission to complete this process as a matter of high importance.

Single Business Permits

- Strengthening the legal basis of SBP. Implement a uniform law across all counties for similar taxes / charges such as SBP

- Delink regulation from revenue raising and focus licenses on regulation and maximize revenue by applying appropriate revenue instruments.

- Understand burden of business contribution to county revenues -capture totality of the burden of taxes, fees and charges on the business community before setting actual rates/taxes.

- Align SBP approaches and practices across the counties by establishing nationwide standards and criteria for SBP administration and management (Identify the institution to champion this effort).

- Link SBP revenues to service delivery.

- Reconsolidation of all licensing charges into SBP.

- Justify SBP fee increases e.g. –need for indexation for inflation.

Public Participation

- Ensure effective public participation with regard to preparation and enactment of finance bills –share draft bills with the business community for input prior to presentation to the County Assembly and conduct civil education prior to public consultation. This will improve the quality of public participations.

- Implement harmonized public participation legislation across all counties.

- Harmonize management of vehicle branding fees –Fees charged at primary location of business should be recognized across all counties in order to mitigate against multiple payments.

- Utilize forum on Intergovernmental Relations to champion Ease of Doing Business agenda at County level.

- Counties and the business community to hold fora where issues raised are forwarded to the COG for consideration and to address rates/fee inconsistencies.

- Consider introduction of municipal infrastructure grants to cater for high infrastructural costs in urban area.

Property Taxation

Property Rates are mandated by the Constitution as a revenue source for County Governments. Poor Administration of property taxation has made it a weak source of revenue for the counties, as compared to international benchmarks. Counties were encouraged to expand their tax base to increase their revenues instead of relying on business licenses and cess for their growing budgets. To enhance county revenue collection from property rates, counties were encouraged to update their property registration rolls and valuation.

Also, to partner with the KRA for collection and enforcement of property taxes and other county revenues.

Drafting National and County Policy and Legislation

- The national government should consider adopting national framework legislation for adhering to a process which have to be followed by counties for purposes of introducing new taxes and levies with the view to aligning it with the economic unity principles as enshrined in the Constitution of 2010 (art 209(5)).

- The national framework legislation adopted should stipulate the procedure of putting county tax and levy proposals on a so-called allowed list.

- Importantly, the county tax proposal should include evidence of negotiations with the KRA reflecting on whether the Authority could not assume the revenue administration of the proposed tax or levy.

International and Regional Trade Facilitation Seminar

October 9, 2015

International and Regional Trade Facilitation Seminar

The Kenya Flower Council attended a seminar organized by the Ministry of Foreign Affairs and International Trade and funded by Trade Mark East Africa. Three key issues were discussed: The World Trade Organization (WTO) basic principles, meaning and implications to business, the Economic Partnership Agreement (EPAs), and the Tripartite Free Trade Area Agreement (TFTA).


• Most Favoured Nation (MFN) Treatment – all concessions realized through negotiations are multilaterized to the entire membership without discrimination.

- For Business this could translate to more market access opportunities or more competition.

• National Treatment – internal taxes and charges and regulations are applied equally on both imported and locally produced products without any variation.

- For Business this could mean a level playing field and more fair competition.

• Recognition of a tariff as a legitimate measure of protecting a domestic market and not a quantitative restriction or any other form of non-tariff measure.

-For Business this could translates to more sales and more business profits.

• Binding - All negotiated and reduced tariffs are bound in order to make global markets predictable. (Predictability & certainty).

- Business operators prefer predictability and certainty in markets for production planning.

- Predictability and Certainty promote investments .

• Transparency - All Members Trade Policies are Periodically Reviewed and new Trade Measures notified.

- When trade rules and regulations are clearly understood and readily available, they ease the cost of doing business & compliance.

On the EPAs, the meeting was informed that consensus had been reached regarding contentious issues at the EPA negotiations. It was noted that:

• The legal scrubbing of the agreed initialed EPA text has been completed. • The legally scrubbed Agreement will be translated into 24 EU languages and Kiswahili. • Ministers will sign the agreement thereafter. • The signing is expected to be done during the first quarter of 2016.

On the status of the COMESA-EAC-SADC Tripartite Free Trade Area (TFTA) Agreement, the meeting was informed that the Agreement shall enter into force on the 30th day after the deposit of the 14th instrument of ratification by Member/Partner States of COMESA, EAC and SADC”. Negotiations were to be finalized by 2014 and tariff liberalization implemented within five (5) to eight (8) years.

Expected benefits Of the TFTA to Kenya include:

• Expanded market for Kenya manufactured products and services; • Inflow of investment into the country and increased potential for Kenya’s investment in the region. • Enhance Kenya’s exports into the region through harmonization of policies including the rules of origin, health and safety standards, • Enhance trade facilitation which will substantially reduce the cost of doing business; • Create momentum for regional infrastructure projects; • Enhance production and competitiveness of Kenyan companies. • Enhance industrial and infrastructure development; • Create employment to the women and youth through increased trade and other economic activities; • Enhance cooperation in customs and combating of unfair trade practices.

The region has a combined population of 527 million people which is more than 57% of total population of the African Union, a combined GDP of US$ 624 billion and a GDP per capita averaging US$1,184.

The meeting was informed that the World Trade Organization (WTO) will hold its annual meeting in Nairobi, Kenya in November 2015. This is the very first time the world trade body will be hosting the event in an African country.

Kenya-Japan Investment Seminar

August 20, 2015August 20, 2015

Kenya-Japan Investment Seminar

On the 19th August 2015 the Kenya flower Council participated in the Kenya-Japan Investment seminar hosted by the Kenya Investment Authority KenInvest and Vision 2030.

The seminar was attended by a contingent of prominent business organizations from Japan seeking new opportunities in the Kenyan marketplace, their Kenyan counterparts and notable Kenyan government officials. As well as highlight the growing partnership between the two countries, the seminar set out to showcase Kenya as a favorable business destination, encourage foreign direct investment and provide a platform for businesses to interact.

Cabinet Secretary for Foreign Affairs and International Trade, Dr. Amina Mohamed reiterated the government’s continued commitment to facilitating private enterprise in the country. Other notable attendees conducted several presentations covering a wide scope of different initiatives pertinent to the country’s business environment.

The possible introduction of direct flights to Japan is of particular interest to the floriculture industry. Direct flights would further open up the Japanese market for roses and other cut flowers and as well reduce transit time and cost. Although a government to government agreement, KFC has and will to continue to lobby the initiative forward in order to expand the industry’s growth and reach.

Prof. Gitau Wainaina of Vision 2030 highlighted the projects efforts to expand the country’s renewable energy capacity. The project seeks to lower the current cost of producing 1kWh of energy by up to USD9 by way of geothermal power production. The introduction of cheaper, more sustainable geothermal power will undoubtedly result in a direct reduction in operational costs for all manufactures. The increased capacity will also provide energy access to the rural parts of the country where majority of member’s farms are located and help mitigate the power deficit and irregular supply.

The event signaled both the interest and intent the Japanese private industry is showing in the Kenyan marketplace and should spell growth not only for floriculture but the vast industries based in the country.

Energy Audit Update

August 18, 2015August 18, 2015

Energy Audit Update

The deadline to complete an energy audit as stipulated by the Energy (Energy Management) Regulation 2012, provisioned by the Energy Act 2006, is the 28th September 2015.

As per Section 6 (1) of the Energy (Energy Management) Regulation 2012, all industrial, commercial and institutional energy users consuming in excess of 180,000 kWh (classified between medium and high energy consumers) annually are required to conduct at least one energy audit every three years. Consumers who use less than 180,000 kWh (classified as low energy consumers) are not required to perform an energy audit. Failure to do so after the deadline and or to deny the commission or its agent’s access to business premises (for the purposes of the energy audit) constitutes an offence as per Section 18 (b).

Thereafter owners or an occupier of designated facilities are liable to a general penalty not exceeding one million shillings and or a prison term not exceeding one year, Section 19. It is important to note that upon completion of the energy audit an annual implementation report will be required as per Section 9 (1). Delay in submitting the annual report attracts a daily penalty not exceeding thirty thousand shillings.

In response KFC vetted and pre-qualified energy audit firms in order to secure the most favorable price together with experience for the interest of the members. The general audit covers the general requirements in the Energy (Energy Management) Regulation 2012. An Investment Grade Audit will cover both the general requirements and include a guideline on energy saving investment projects, budget and possible payback period. Both the GA and IGA report should outline possible energy and financial savings in the energy management plan. By the deadline of 28th September 2015 the following documents are expected by ERC; energy audit report, energy management plan and the energy policy.

To apply for the audit and receive the necessary documents, please contact us at