Kenya is among the top producers of flowers in the world exporting to over 60 destinations. The success of Kenya's flower industry is attributed largely to members' commitment to meet the highest quality requirements embodied in the Flower Council Flowers and Ornamentals Sustainability Standard (FOSS).
FOSS popularly known as KFC Silver, has been identified as one of the most robust standards in the Floriculture Sustainability Initiative (FSI)- a market driven initiative that brings together members of the international floriculture supply value chain whose mission is to have at least 90% of flowers globally grown and traded sustainably by the year 2020.
KFCs’ activity in industry promotions and expositions locally and internationally aims to profile the council and its members’ commitment to self-regulation. Events like IFTEX, IFTF, World Flora Expo, International Floriculture Expo and Flower Expo Russia amongst others are carried out with an aim of branding Kenya flowers. Kenyan flowers are world renowned with unique characteristics such as novelty, longer shelve lives, diverse and beautiful.